What is the point of perfume adverts ?

I understand that "smell-o-vision" technology has not yet been created so please make this a perfume advert because I honestly don't believe that If I buy Irresistible by Givenchy that some gorgeous Italian man will come chasing after me.

Filmed in black and white, a starved woman with artificially immaculate hair and airbrushed make-up gets into her boat wearing stilletos and sunglasses in the middle of the night when her coat just falls off and she has no back to her dress. Then her hair sweeps and she looks sensually at the camera , meanwhile the boat drives itself and she looks blankly at the camera. Then she looks so hungry that she might eat the camera man.

What sincerely worries me about these adverts is that somebody has actually written them! I imagine a board room scene with a team of marketing experts, brain storming ideas on how to create the perfect advert that will show the scent without actually smelling it.

"Black and white...make sure it's black and white. Yeah get that guy from that film, and that director....the French guy that made that film that won those awards. Urmmmm what should we call it? Something that says success, class, elegance and creates nice imagery. Cool water? Fluid Iceberg? Pour Monsieur? Yuppie por homme? or very irresistible Guys we've done it again!"