It is a show where Lord Sugar puts twelve tycoons of tomorrow, aged between 16 and 17, through their paces as they each compete to win a £25,000 fund to kick-start their business career.
Their first task however is anything but glamorous, as they roll up their tailored sleeves and start sifting through a mountain of other people's cast-offs in the search for something special.
With cash from Lord Sugar to invest in cleaning and customising, the rivalry is intense as the twelve challengers who want to impress the boss, some splashing out on grand designs, others opting for a budget approach. The decision of how to spend their money is theirs but only one factor will be considered in the first boardroom showdown - who has made the biggest profit on Lord Sugar's investment?
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